The main thrust of the enterprise development program is to promote the diversification of the local economy. Characterized as subsistence-oriented agriculture and remittance-based, the economy of the program area has great potential for small and diverse enterprise development, which has not been fully exploited. Focusing on the storage of fresh fruit, promotion of dried fruit like dates, development of local handicrafts, one opening marketing channels through wholesale markets, and providing training in enterprise development are the major activities of this section.
The product development activity of this program aims at transforming selected agricultural commodities into value-added marketable products. Training activities centered on enterprise courses for female entrepreneurs and courses for the Micro Enterprise Credit Program farm products. Enterprise Development staff from SYCOP attended a training course for enterprise support in Lahore for six months at Academy Female Community Workers, Islam Pura and Lahore.
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